Shalini has over 25 years' experience across lifestyle industries, with an extensive background in live entertainment and producing events throughout Asia. She has worked in Singapore, Malaysia and the UK, and most recently toured the world as Company Manager for Kooza, one of Cirque du Soleil's oldest touring shows. Prior to that, she was Vice President of Marketing for BASE Entertainment, who programme and manage the MasterCard® Theatres at Marina Bay Sands Singapore.

She successfully managed Iconic Asia Malaysia for eight years prior to moving to Singapore in 2014, with clients including Standard Chartered Bank, Singapore Repertory Theatre, Future Music Festival and Quintessentially. She began her career in local theatre in Kuala Lumpur, and also spent time in restaurant marketing, writing food reviews for The Edge business weekly. She spent five years with IMG Artists producing international touring musicals in Malaysia and across Asia — building the extensive regional network that keeps Iconic Asia at the forefront of what it does.