Iconic Asia

We offer bespoke solutions in event management and marketing in both the lifestyle and entertainment industries. We deliver creative entertainment, marketing and holistic event concepts to a diverse range of corporate and commercial organisations and artistic bodies.

 

Shalini Marimuthu has over 25 years’ experience in a variety of lifestyle industries with an extensive background in live entertainment and producing events in Asia. She has honed her skills in both sports and entertainment and has worked in Singapore, Malaysia, the UK and most recently toured the world as Company Manager for Kooza one of Cirque du Soleil’s oldest touring shows. Prior to that she was Vice President of Marketing for BASE Entertainment, who programme and manage the MasterCard® Theatres at Marina Bay Sands Singapore.

She successfully managed Iconic Asia Malaysia for 8 years prior to moving to Singapore in 2014 and included as her clients Standard Chartered Bank, Singapore Repertory Theatre, Future Music Festival and Quintessentially. She started her career in local theatre in Kuala Lumpur and also spent time doing restaurant marketing and writing food reviews for The Edge business weekly. She spent 5 years with IMG Artists producing the international touring musicals in Malaysia and touring shows throughout Asia. Shalini has an extensive network throughout the region that allows Iconic Asia to be at the forefront of what we do.

MARKETING

• Holistic marketing and PR strategy
• Social media and digital strategy
• Entertainment marketing – festivals, musicals, concerts
• Lifestyle marketing – restaurants, luxury products, retail
• Marketing support for existing campaigns

EVENT MANAGEMENT

• Complete event management and execution
• On ground event support
• Creative conceptualisation of events
• Logistics and production support

BRAND DEVELOPMENT
SPONSORSHIP AND STAKEHOLDER MANAGEMENT
STRATEGIC CRISIS MANAGEMENT

Iconic Asia Malaysia and Singapore have produced and managed several events in Kuala Lumpur, including:

Singapore

2017 -2018

• Spectrum Co-Working Space worked with Rebel & Soul Events to conceptualise and implement the launch of Spectrum
• Sean Ghazi Singapore – Publicity for Malaysian singer Sean Ghazi’s concert at Esplanade Singapore
• It’s The Ship – managed all on ground logistics (hotel, transfers) for all artists for It’s the Ship 2017
• Swissotel Stamford – Bar Rouge, conceptualised and executed their décor for Chinese New Year

Malaysia

PROJECT MANAGEMENT

• Toyota Gazoo Racing Velocity 2021 for Axle Sport
• Matilda, The Musical for BASE Entertainment Asia (Since postponed) (2020)

PRODUCED & MARKETED

• Singapore Repertory Theatre’s The Little Company’s production of The Ugly Duckling (April 2011)
• Singapore Repertory Theatre’s The Little Company’s production of Just A Dream – The Green Play (September 2011)
• The West End production of STOMP ’11 (November 2011)
• Jit’s Just Lounging, Stand-Up Comedy Performance (2009)
• One Load of Bulljit, Stand-Up Comedy Performance (2009)

EVENT MANAGEMENT & LOGISTICS

• Standard Chartered Liverpool FC Tour 2011
• Future Music Festival 2012, 2013 & 2014

CONSULTED ON

• FEI 5* KL GRAND PRIX 2007
• Sting – The Labyrinth Tour (2008)
• Sarah Brightman’s Symphony World Tour (2009)
• The Merchants of Bollywood World Tour (2009)

Download our credentials pack here

For more information on how we can support you or just to find out more, drop us a line at shalini@iconic-asia.com