Shalini Marimuthu has over 25 years’ experience in a variety of lifestyle industries with an extensive background in live entertainment and producing events in Asia. She has honed her skills in both sports and entertainment and has worked in Singapore, Malaysia, the UK and most recently toured the world as Company Manager for Kooza one of Cirque du Soleil’s oldest touring shows. Prior to that she was Vice President of Marketing for BASE Entertainment, who programme and manage the MasterCard® Theatres at Marina Bay Sands Singapore.
She successfully managed Iconic Asia Malaysia for 8 years prior to moving to Singapore in 2014 and included as her clients Standard Chartered Bank, Singapore Repertory Theatre, Future Music Festival and Quintessentially. She started her career in local theatre in Kuala Lumpur and also spent time doing restaurant marketing and writing food reviews for The Edge business weekly. She spent 5 years with IMG Artists producing the international touring musicals in Malaysia and touring shows throughout Asia. Shalini has an extensive network throughout the region that allows Iconic Asia to be at the forefront of what we do.